Promotion is one of the four aspects of marketing. Common purposes- generate trial and increase sales volumes through personal contact which is equal to effective approach. Promotional activities bring clear communication message - "Buy it, it's the best product on the market".

The type of the promotion could vary depending on the target group, marketing objectives (penetration of new product, increase visibility of already existing one etc.) and at last but not the least - the financial frame. Promise offers wide range of activities in this field - from sampling in MT through on-the-way promotions to promo activities with celebrities.

The main subjects of the loyalty programs are to increase loyalty of the clients to the company's products/brands, increase sales volumes and reinforce the communication.

Loyalty programs are the best way to:

• Communicate "We care about our clients!" concept
• Convince retailers that their success is common success
• Make your business profitable
• Establish long term relationship between clients and the company

Merchandising refers to the methods, practices and operations conducted to promote and sustain certain categories of commercial activity, the management of stock in supermarkets and other non-specialist sales outlets in order to ensure the display of the fastest selling titles. Merchandising, as commonly used in Marketing also means the promotion of merchandise sales, as by coordinating production, marketing and developing advertising, display, and sales strategies to increase retail sales. This includes disciplines in pricing and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. This service allows clients to concentrate efforts on achieving more important business objectives. Outsourcing this activity save time, money and resources.

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